Rose Parade and Rose Bowl 2027 Transportation in Pasadena
Rose Parade and Rose Bowl 2027 Transportation in Pasadena
The 138th Rose Parade presented by Honda steps off at 8:00 a.m. on Friday, January 1, 2027 and travels a 5.5 mile route through Pasadena, California under the theme “Welcome”. The same afternoon, the 113th Rose Bowl Game presented by Prudential, a College Football Playoff Quarterfinal, is played at Rose Bowl Stadium, 1001 Rose Bowl Drive.
Getting there is the challenge. For the most recent parade, Colorado Boulevard closed to vehicles at 10 p.m. on December 31 and did not reopen until about 2 p.m. on New Year’s Day, parking on the route is banned, and the city urges visitors to be parked before 6 a.m. Bus parking for both the parade and the stadium is by advance reservation only. Charter Empire handles the route, the timing and the parking plan with charter bus transportation in Los Angeles and Pasadena, so your group steps off close to its seats and has a ride waiting afterward.
Our Rose Parade and Rose Bowl transportation is designed for alumni and fan travel groups, marching band families and boosters, tour operators, church and senior groups, hotel guest shuttles, and companies hosting clients through our corporate bus rental service.
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Rose Parade Fleet Selections
Explore Our Diverse Fleet Selections for the Rose Parade
DELUXE MOTOR COACH
For the bigger groups, our deluxe motor coach offers everyone ample room, reclining seats and other modern amenities.
MINI BUS
Smaller groups can take advantage of our minibusses for hire. These vehicles are also kitted out with phenomenal onboard amenities.
PARTY BUS
Paint the town red with our disco on wheels. Our party buses will make your evenings out unforgettable and even more fun.
LUXURY VAN
How about a luxury van to get you to your destination? Our vans offer comfortable seating and modern features, making them a great choice for small group travel.
LUXURY SUV
Smaller groups can take advantage of our luxury SUVs for hire. These vehicles are equipped with comfortable seating and premium amenities for a smooth ride.
LUXURY SEDAN
Perfect for individual or small group travel, our luxury sedans provide a comfortable and efficient way to reach your destination with ease.
Why Charter Empire is the Ideal Choice for Rose Parade Transportation
New Year’s Day in Pasadena means a 5.5 mile parade route that cuts the city in half. The 2027 traffic plan has not been published yet, but for the most recent parade Colorado Boulevard was closed from 10 p.m. on December 31 until roughly 2 p.m. on January 1, overnight campers lined the curbs, vehicles left on the route were towed, and visitors were told to be parked before 6 a.m. Then tens of thousands of football fans head for the Rose Bowl, where bus and limousine parking is only available with a pass purchased in advance.
Charter Empire solves this by planning the whole day around one vehicle. Your deluxe motorcoach arrives before the early morning cutoffs, uses reserved bus parking near your grandstand seats, and can reposition to the stadium for the game. Your driver knows the closure pattern and the crossing points, so your group spends the day watching floats and football instead of circling for parking.
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Here are just a few of the companies we’ve worked with:
Rose Parade and Rose Bowl Game on January 1, 2027
The 138th Rose Parade runs from 8:00 a.m. to about 10:00 a.m. on Friday, January 1, 2027. The route begins at Green Street and Orange Grove Boulevard, heads north on Orange Grove, turns east onto Colorado Boulevard where most viewing takes place, then turns north on Sierra Madre Boulevard and ends at Villa Street. The 113th Rose Bowl Game follows at Rose Bowl Stadium as a College Football Playoff Quarterfinal. Kickoff will be either 1 p.m. or 5 p.m. Pacific Time, with the final time expected once the playoff field is set in December 2026.
Local Transportation Expertise for Pasadena and the Rose Bowl
Charter Empire moves groups to Southern California’s biggest events, including Super Bowl transportation in California. For New Year’s Day we plan around the Colorado Boulevard closure, the reserved bus parking sold through Sharp Seating and Rose Bowl Stadium, and the walk from each lot to the grandstands. If your group is splitting up, the Metro A Line stops at Del Mar, Memorial Park, Lake and Allen are all within a few blocks of the route, and we can schedule pickups around them.
Airport Transfers for Rose Parade and Rose Bowl Visitors
Hollywood Burbank Airport (BUR) is the closest airport to Pasadena at about 15 miles. Los Angeles International Airport (LAX) is about 28 miles away, Ontario International Airport (ONT) about 30 miles, Long Beach Airport (LGB) about 31 miles and John Wayne Airport (SNA) about 40 miles. Charter Empire provides group airport transfers by charter bus from every one of them to Pasadena hotels, the parade route and the stadium.
Charter Bus Trips to the Rose Parade from Nearby Cities
Groups come to Pasadena from all over the West. We run New Year’s trips with charter buses from Anaheim, Long Beach charter bus rentals, charter bus service from San Diego, Bakersfield charter buses, charter bus trips from Las Vegas and charter bus transportation from Phoenix. Our long distance charter bus rental lets your group sleep on the way in and skip the drive home. Fans following the playoff can also plan ahead with our Las Vegas event transportation team.
Frequently Asked Questions About Rose Parade and Rose Bowl 2027 Transportation
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